Motorcycle jackets are commonly scattered around YouMotorcycle HQ. They decorate our home made jacket wall rack. They line the back of office chairs. Expensive motorcycle jackets and cheap ones alike, they are all a part of the furniture here. But the world of fashion will stick its nose wherever it pleases. They will then charge astronomical prices for an image taken from a lifestyle they do nothing to support. The motorcycle jacket is a wardrobe staple for fashionistas, and these brands are taking full advantage of our look.
We’ve seen motorcycle helmets on the runway before. We know that the world is obsessed with motorcycling. In seeing these absurdly expensive motorcycle jackets we realize just how obsessed with us the high end fashion world is. But you’re a motorcyclist. You’ve eyed the premium leather riding jackets by Alpine Stars, Dainese, and Roland Sands. You know how much a great motorcycle jacket can cost. But those are real motorcycle jackets. Those are riding jackets. They have ventilation, CE-Approved armor, double or triple stitching, research and development, maybe even wind tunnel testing. These fashion pieces have none of that, and they probably cost more than your first motorcycle did.
Oh look, this one is only a few dollars more than what my motorcycle cost!
Veda Women’s Dali Classic Moto Jacket ($898)
Iro Paris Gant Leather Jacket ($1,430)
The Arrivals Rainier Leather Moto Jacket ($795)
Laer Classic Moto ($850)
Mango Zip Leather Jacket ($199)
Saint Laurent Leather Moto Jacket ($6244)
The Kooples Leather Jacket with Laced Cuffs ($1100)
Ok, that last motorcycle jacket wasn’t so expensive, but you get it. So what do you think? Fashion is making big money from people who want to look like they ride. Is it a form of expressive creativity, or just a capitalist abuse of our culture?
In a more recent link between fashion and motorcycling, this year Christian Dior has partnered with iconic Italian brand Vespa to create a special edition Christian Dior Vespa.