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Avengers Age of Ultron - Project LiveWire - header

New Avengers Movie Leaves Motorcyclists Nervous, Uncomfortable, and Overwhelmed with Questions

Harley-Davidson Project LiveWire in Avengers: Age of Ultron

Video and thoughts on Harley-Davidson’s Project LiveWire in the movie Avengers: Age of Ultron.
Written by someone who has no business being a movie critic. In fact, this article only came to be because Adrian was bored on Friday. Oh, but he did briefly work for Deeley Harley-Davidson Canada, and has worked hands-on with Project LiveWire. That’s gotta count for something, right?

Project LiveWire in Avengers Age of Ultron

My review of Avengers: Age of Ultron, the role of Harley-Davidson’s electric motorcycle (Project LiveWire) in the film, and why Thor needs to STFU.

There’s no cooler place to be on a Friday night than Yorkdale. I still remember Coco telling me this, about fifteen years ago, when we were tweenagers, before tween was even a word. Yorkdale is a mall, with a movie theater, which is where we found ourselves on Friday night, Coco and I. Fifteen years later only two things had changed:

1) The arcade moved from the right side to the left side

2) We could use our credit cards at the kiosks like grown-ups, to avoid the lineup of tweens at the box office.

Neither of us had been to a movie theater in well over a year, and I can count on one hand the number of times I have been in a mall. This really wasn’t our scene, but it was a boring, cold evening, and besides walking the dog I hadn’t been out of the house. Fuck it, let’s go see what’s playing at the theater.

Avengers Age of Ultron - Project LiveWire

We kicked it old school. No checking the schedule on our cell phones. The internet? Ptooey! Just show up and see what’s going on. It came down to two choices. Avengers: Age of Ultron, or Mad Max: Fury Road. There was also another movie, a chick flick. Ha! Dream on, sister.

After a little IMDB’ing, and a dafuk is an Ultron anyway? inner debate, we chose the Marvel flick. Given that my friend had never seen a Mad Max movie before, it seemed the safer bet. Ultron stuck to the typical Marvel-recipe: action galore, quippy banter, shit exploding, billions of dollars in damage, superheroes, floating cities, humanity on the brink of total annihilation (spoiler alert: the good guys save the world, again), and Marvel even threw in kitchen sink for good measure.

The popcorn sucked, and going to a movie for a night cost more than cable for a month, but hey, the theater seats reclined. Pretty cool, right?!

We’re easily impressed.

Avengers Age of Ultron - Project LiveWire - Cast

Speaking of impressed, or unimpressed, sometimes the superheroes would talk. Bad idea in Thor’s case. The blonde hair blue eyed muscular guy and his phallic-shaped weapon spent parts of the movie aside from everyone else, doing and talking about God-knows-what. At one point Thor decided to explore a cave (where?) with an unknown old british man (who?), who watched him take a bath (why?!).

It turns out a lot of people didn’t have a clue what the **** Thor was talking about. If you, like me, are one of them, reading The ‘Avengers: Age of Ultron’ Guide for Dummies (or people who haven’t read every comic) will make you say Oh, I get it now, kinda.

Thor, you’re really just here to here to be eye-candy for the ladies. Stand there, look pretty, and shut up!

Let’s focus on what really made Ultron cool: the motorcycles, duh. If Ultron didn’t have motorcycles in it, I never would’ve mentioned it. But it did have motorcycles in it. Two of ’em. Both Harley-Davidsons, and both of them cartwheel – yes, cartwheel – into stuff and then EXPLODE. Which is either a good thing, or a bad thing, depending on how you feel about Harleys.

Harley-Davidson Project LiveWire

The film is deep and thought-provoking for motorcyclists, who will sit in the audience, uncomfortably, asking themselves questions like: Given that Project LiveWire is an electric motorcycle, why in the **** is it exploding upon impact? and What do they have in there that’s so highly explosive? and Can I find more video footage of cartwheeling motorcycles on YouTube when I get home? (answer: no, but you can watch this guy cartwheel off his motorcycle instead).

Which isn’t to say that Captain America’s Harley-Davidson Street 750 didn’t cartwheel into it’s own ball-of-fire-inducing-ka-blam-o explosion, just that at least there’s some gasoline involved here, so my brain can work around the over-the-top-ness of the blast. Speaking of the Cap, more questions: Why is Captain American riding Harley’s littlest bike? Aren’t the bad guys going to make fun of him? How do the other Avengers even take him seriously on that thing?

Ultron gives motorcyclists far more questions than it answers. We left feeling confused. We wondered why cities were floating, and whether or not my motorcycle would still be in the parking lot, or if it too would’ve spontaneously combusted, for reasons unknown.

But then a few days later, I found this video about Harley-Davidson Project LiveWire in Avengers: Age of Ultron, and it offered absolutely no answers to any of our questions, but it was pretty damn cool. Have a look:

If you haven’t seen the original Avengers flick, you can rent it on Amazon, starting at $2.99, or you can pre-order the two disk blu-ray for less than it cost to see it theater.

UPDATE: Watch this video – Everything Wrong With Avengers: Age of Ultron – and you’ll see exactly how bad it is.

About Adrian

Adrian is the YouMotorcycle Editor. He never planned on becoming a blogger, but liked the idea of sharing his passion and encouraging others to get out and ride. He believes that anyone thinking about buying a motorcycle should hurry up and buy one, and that everyone who already owns a motorcycles should ride more. He likes V-Twins, scooters, and breaking social norms. He occasionally wears a suit and high-top sneakers when he rides to work. Sometimes he takes out his tools and everything goes from bad to worse. Sometimes everything just falls into his lap. Whatever the case he stays grateful and always tries to learn. If you feel motorcycling is a lifestyle, follow him via social media.


  1. Best movie review I’ve read in ages – hilarious. I was half inclined to see it for the Thor Drool Factor, but now I’m sold on the idea – you don’t see cartwheeling exploding Harleys every day. If our theater seats reclined, I’d go to the movies more than once a year too, but that kinda technology is probably decades away from landing in little old New Zealand!

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