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Tag Archives: Harley-Davidson

The Indians Are Coming – Emerging Motorcycle Industry Trends Q4 2013

Hero Motocorp and Erik Buell Racing

Hero is an Indian motorcycle company. We're talking Bollywood Indian, not Burt Munro Indian. Here in North America, the average non-motorcyclist may not have heard of Hero. Hell, even the average motorcyclist may not have heard of Hero. In North America we think we know what big name motorcycle companies. In North America we think we know that big name motorcycle companies sell big bikes. In North America we think the Harley-Davidson brand is the be all and end all of motorcycle marketing and merchandise sales. In North America we think we know big. We don't.

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What Motorcycle Will I Be Riding in 5 Years?

Yamaha MT-01

This question jumped into my mind at 5 AM. So much for getting any sleep tonight. Think about your motorcycle. Now think about your dream motorcycle. Now look back at your motorcycle. It's not your dream bike, is it? Maybe you don't even have a dream motorcycle. Maybe you have a list of a few you'd really. I know I do.

I've been riding for 6 years now. In that short time I've owned 11 motorcycles or scooters. I've owned everything from a stable of midsize cruises, to a heavily modified 1990 Honda Hawk GT650 N, to a couple two-stroke scooters. I'm still trying to get it right, but along the way I'm learning what I like, what I dislike, what I keep coming back to, and why.

The only question left for you and I now, reader, is what are we going to ride next?

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