Home / Tag: Sportbikes

Tag Archives: Sportbikes

The Indians Are Coming – Emerging Motorcycle Industry Trends Q4 2013

Hero Motocorp and Erik Buell Racing

Hero is an Indian motorcycle company. We're talking Bollywood Indian, not Burt Munro Indian. Here in North America, the average non-motorcyclist may not have heard of Hero. Hell, even the average motorcyclist may not have heard of Hero. In North America we think we know what big name motorcycle companies. In North America we think we know that big name motorcycle companies sell big bikes. In North America we think the Harley-Davidson brand is the be all and end all of motorcycle marketing and merchandise sales. In North America we think we know big. We don't.

Read More »