Last week I denounced the belief that Indian is the #1 threat to Harley-Davidson. Their market share is too small, and their brand strength isn’t yet strong enough to be an immediate threat. This week I’m continuing the four part ...
Read More »The #1 Threat to Harley-Davidson – Part 1: It Isn’t Indian
Wondering what the biggest threat to Harley-Davidson is? I'll give you a hint, it's not Indian. This four-part series by motorcycle industry expert (and former Harley-Davidson employee) tells you what's got Milwaukee feeling a little nervous.
Read More »